Häagen-Dazs is strongly commited to maintaining and reinforcing its super premium brand identity. As part of this, Brainstorm developed a method to enhance the consumer brand experience throughout their network of international shops.
The content delivery system we developed has now been in place for over six years. It uses bespoke software to run tailor-made content across multiple plasma screens. The updateable media is adaptable for international implementation, creating an integrated campaign that maintains brand consistency across all of the Häagen-Dazs outlets.
No comments:
Post a Comment